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Integrity Marketing Group acquires National Independent Brokers

Published 19 July 2018

Integrity Marketing Group (Integrity) has completed the acquisition of National Independent Brokers, a Minnesota based insurance agency focused on Medicare Advantage and Medicare Supplement products.

National Independent Brokers was previously owned by GoldenCare USA founder & CEO Lenny Anderson, who also joined Integrity earlier this year. Financial terms of the private transaction were not disclosed.

Founded in 1974, National Independent Brokers is one of the largest distributors of Medicare-related insurance products in Minnesota through its career agency distribution system. As part of the transaction, Integrity has made immediate investments to prepare for the significant growth opportunities in Minnesota this Medicare Annual Enrollment Period. As part of these initiatives, Integrity has hired additional employees and agents, and increased National Independent Brokers’ office space.

Integrity co-founder and CEO Bryan W. Adams said: “The state of Minnesota is going through a major transformation this year with over 450,000 seniors needing to change Medicare plans due to changes occurring in the market.

“This acquisition gives us a dedicated sales force in the state with proven leaders to better serve the needs of the good people of Minnesota.”

Anderson said: “Integrity has exceeded all of my expectations since GoldenCare joined the Integrity platform, so I decided to consolidate all of my insurance holdings under the Integrity family.

“I had planned to keep National Independent Brokers running autonomously, but due to the incredible experience my team and I have enjoyed with Integrity it just made sense to have everything together under one ownership structure. Integrity has the energy and resources to take this business to the next level.”

Integrity co-founder & managing partner Mike Wingate said: “Lenny is a great partner and a legend in the senior market and we’re excited to welcome the people of NIBI to the Integrity family.

“We realize that these are deeply emotional decisions for Lenny and other founders, and we are honored to be entrusted with securing their legacy well into the future.”

Source: Company Press Release